Launch Dresses Campaign

If it were up to Belgian fashion brand LolaLiza any occasion would be a dress occasion. From hanging out on the couch to dancing your worries away, you'll find a dress for any and all moods in LolaLiza's SS21 Dresses Collection. To launch this campaign they've collaborated with Belgian artistic photographer Laetitia Bica.

'Celebrating women' has been LolaLiza's motto for twenty years now. The Belgian brand has been celebrating the female form by offering their clientele a constantly updated broad assortiment of dresses. Because - more than any other piece of clothing - a dress has the power to uplift your confidence. LolaLiza believes every woman deserves her own powerdress which is why the brand offers dresses in a broad range of shapes, colors, prints and sizes. This May the Belgian fashion brand launches an entire campaign solely dedicated to dresses, shot by Belgian photographer Laetitia Bica. Because celebrating women is also about supporting female entrepreneurs.

Being a Belgian brand, LolaLiza wants to encourage their customers to shop local and to support local artists, such as the talented Laetitia Bica. Supporting artists is also making sure their vision and artistic identity shines through when collaborating with them. Mission accomplished with these bold and edgy campaign images that don't look like anything LolaLiza has ever shot before. Which was exactly what the brand was going for. Not your everyday shoot, nor your everyday models. When you take a closer look you might recognize Brussels based celebrity photographer Maria-Laura Raia. Standing in front of the lense for a change, the photographer/director proves once more that looking fierce in a dress is not size related. Something LolaLiza finds important as well. LolaLiza's dresses are already available up to a size 48. But because inclusivity is key to the brand, LolaLiza continues to work on including even more sizes soon.