FALL WINTER 2020

The athleisure trend continues to gain momentum, once again making it one of this season’s hottest looks. Sportswear has become a cultural phenomenon – it’s no longer just about sports and physical activity, but culture and style, fashion and activewear. It is a question of defining a new concept of streetwear, in which comfort and style, function and fashion meet and influence each other. The term athleisure is the union of these elements: performance and functionality, comfort and oh-so-flattering appeal.

For Fall-Winter 2020, the GUESS Activewear collection plays with a variety of palettes and looks, combining tailored detailing with loose-fitting long pants and hoodies, contrasted with crop tees, active bras and leggings. Feminine styling is enhanced with summer yellow, hot pink and black, white and grey tones. Meanwhile, hooded puffer vests, short pants and hooded long sweatshirts create a futuristic glam silhouette in shimmering and metallic fabrics, eye-catching prints and tech details. Coated jersey, mesh fabric, scuba and lycra ensure flattering finishes.

Streetwear styles are also given the athleisure twist with zip tees, jumpsuits and hooded sports jackets. Think elevated utility meets nineties minimalist with tank tops and biker short pants. GUESS logo details accent a classic palette of primary red and blue, with grey tones, black and white. Terry fleece, microfibre and sustainable polyester and highlighted with lace panels and band detailing. Essential leggings and flattering active bras feature throughout, teamed with comfy sweat tops and a variety of t-shirt silhouettes – perfect for layering up for on-trend workout sessions and casual urban adventures alike, promising performance and fashion in one with this season’s favorite trend.